As an author I understand wanting to promote your book on Twitter. You want people to see the hard work (often years) you’ve put in and what brilliant comments reviewers have made. I get it. I do. I do it, too, when I need to. Promoting occasionally, two or three times a day, maybe once for the morning crowd, afternoon crowd, and evening crowd, is important for every emerging author. But it seems that some authors, a lot of authors, aren’t promoting, they’re spamming. Some I followed (note the past tense) would plug their book almost twenty times an hour, everyday. Really? Is that really going to make it a better book or idea? When I see it the twentieth time do you expect me to suddenly change my mind about the book?
Like most book lovers, I’m always on the lookout for new books and authors, and I investigate any book that sounds interesting the first time I hear about it or see a blurb, and I also check out the author if possible in order to learn a bit about their work, likes, dislikes, sense of humor, etc. But if you’re throwing your book in my face over and over and over, and I have no connection to you as a person whatsoever because you never tweet anything personal and you never make at least an effort to make a connection with me (and I’m not talking about giving me writing advice or quoting Stephen King) I’ll see you as a spammer not an author. And therefore I will probably not give your work a look because it is nothing more than a part of the internet’s giant advertising background. But if you let me get to know you, let me in to the mind that had the great idea and fleshed it out, show me who you are that makes you unique and relatable, even if I’m not totally stoked about your idea, I’ll be more likely to tell myself, this guy is funny though, remember that story about his dog, Scooter, and he has a daughter around my sons age, and I’ll give your work a chance.
Twitter is supposed to be a place to get to know authors and their work, join a community that supports and knows one another, not to be bombarded by desperate promos and ads. Let the advertising companies do that and get ignored.
I know that a majority of authors don’t go overboard, I just get annoyed with those who do. Readers like myself want to feel like they are a part of a writer’s circle, their secret friend, not their customer. Books are unique that way. Embrace it and your readership will grow.